When does a Super Bowl commercial become a political act?
Big game ads have addressed politics and social issues, but Amy Schumer’s boycott adds a new element to just showing up. Taking a stand on a social or political issue isn’t anything new in advertising, and the biggest American ad show of them all—the Superbo…
The 2017 Super Bowl featured 84 Lumber’s ad, which highlighted the challenges of immigration. It sparked widespread discussion and illustrated how commercials can engage with political themes effectively.
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