Updated: September 25, 2025
- The Super Bowl kicks off Sunday, February 3rd on CBS
- While the competitors have yet to be determined, there are plenty of props emerging
- You can bet how many commercials there will be for the biggest TV event of the year
If you're a fan of the two teams competing, there’s no bigger game than the Super Bowl
For the other 30 fan bases across the NFL, it’s just an excuse to eat, drink, and watch TV.
And what’s the best part of watching the game on TV? The Super Bowl Commercials, of course.
Historical Super Bowl Commercial Costs
Super Bowl commercials have become a costly affair. In recent years, the price for a 30-second ad spot has seen a sharp rise.
Back in 2015, companies paid around $4.5 million for half a minute of air time. By 2018, this cost had increased to over $5 million.
These soaring prices reflect the immense reach and impact of the Super Bowl, drawing in millions of viewers. For many brands, it's a worthwhile investment to feature during one of the most-watched events on TV.
How Many Commercials Will Run During Super Bowl 53?
| How Many Commercials Will Air During Super Bowl 53? | Odds at Bovada |
|---|---|
| Over 96 | -120 |
| Under 96 | -120 |
Bovada is offering even odds for this prop, which doesn’t give us much indication on which way to lean.
So it’s time to check the tape. Literally.
Past Precedent for Super Bowl Commercials
The key to remember here is how they qualify the prop. In the fine print it says “From kickoff to games end.” NOT the end of the broadcast (trophy presentation, etc.)
So here’s what iSpot.tv has archived from kickoff until the end of the fourth quarter for Super Bowl LII.
Super Bowl 52 Commercial Breakdown
| Time Frame | Number of Unique Commercials |
|---|---|
| First Quarter | 18 |
| Second Quarter | 20 |
| Halftime | 10 |
| Third Quarter | 19 |
| Fourth Quarter | 13 |
That makes for a grand total of unique 80 commercials. 16 below Bovada’s threshold, not counting re-airs.
In 2017, the breakdown was fairly similar with a total of 88 unique commercials.
Super Bowl 51 Commercial Breakdown
| Time Frame | Number of Commercials |
|---|---|
| First Quarter | 14 |
| Second Quarter | 21 |
| Halftime | 9 |
| Third Quarter | 20 |
| Fourth Quarter | 24 |
Keep in mind that, despite the game going to overtime, those commercials aren't accounted for. There was only one break after the end of the fourth quarter, following the coin toss and before kick-off.
According to SB Nation, four commercials, including two unique ones, were used during the break.
Superheroes and Super Bowl Faves Dominate Commercials
This year there should be plenty of fresh material to hold your attention.
With Star Wars Episode IX and Avengers: Endgame set to drop in 2019, the Super Bowl is a prime spot for new trailers. Toy Story 4, Aladdin and Frozen 2 are names to watch as well.
In terms of tried and true products, Tide, Doritos and Pepsi are always names to watch. And there's always Dilly, Dilly.
Adage.com revealed a list of advertisers already targeting the Super Bowl.
Popular Advertisers in Super Bowl History
Big brands consistently return to the Super Bowl. Major players like Budweiser, with its iconic Clydesdales, and Coca-Cola, known for its heartwarming ads, are frequent participants.
Pepsi often competes for viewer attention with innovative spots. These brands use the Super Bowl to create memorable moments that stick with audiences, enhancing their market presence.
How Many Commercials are Coming on Super Bowl Sunday?
What we haven't factored in so far, is commercials that get re-aired during the game.
Here are the numbers Statista have collected.
Number of Commercials By Super Bowl
| Super Bowl | Number of Commercials | Advertising time in Seconds | Average Time per Commercial (Seconds) |
|---|---|---|---|
| LI (2017) | 106 | 3090 | 29 |
| L (2016) | 96 | 2975 | 31 |
| XLIX (2015) | 82 | 2885 | 35 |
| XLVIII (2014) | 83 | 2955 | 35 |
| XLVII (2013) | 97 | 3100 | 32 |
Viewer Demographics for Super Bowl Commercials
The Super Bowl attracts a wide range of viewers. They span across various age groups, with a balanced mix of both men and women.
This broad demographic reach compels advertisers to craft commercials that appeal to broad tastes. Understanding these demographics helps brands decide their advertising strategies for maximum effect during the game.
Including re-airs, twice in a five year span the over hit. There was also a push. This may be an outlier though, as since 2003 there have been three overs and two pushes. All have come since 2010. While the trend is recent, it hasn't become the rule.
Take the under, crack a Budweiser and eat some Doritos, all while dreaming about your new Toyota on Super Bowl Sunday.
The post Bovada Expects 96 Commercials During 2019 Super Bowl appeared first on Sports Betting Dime.
Original source: https://www.sportsbettingdime.com/news/nfl/bovada-expects-96-commercials-during-super-bowl/
